Activate is a concept for a wellness product I developed, designed, and created. Because of my athletic background, I often had friends or family asking me how they could get in shape. They often told me stories about how they would go to the gym or start a diet, only to fall off track within a fews days or weeks.

The Activate kit approaches these issues by giving the user the tools to achieve wellness from a well-rounded perspective. Rather than dieting, which only addresses nutrition, or going to the gym, the kit encourages the user to approach wellness from three perspectives: mental, physical, and nutritional. It is with this approach that users will see best results, truly achieve wellness and keep the habits they gain as an active component in their lives.

results

After establishing the concept, I researched different tools and resources someone might need to work toward these goals. The result is a kit to help people achieve overall wellness.

My role was to design and create the identity, research and agregate different tools, design the backpack itself and work together with a seamstress to bring it to life.