Rebranding, photography and video creative direction, and marketing campaigns for Hydros, a more sustainable water filtration system. Hydros is modern and aesthetically pleasing with the added bonus that they also filter five times faster than their competition. Their mission is to reduce plastic waste with products that have been carefully crafted and a portion of their proceeds going to support ocean conservation over at Oceana.

The look of their new brand sought to highlight this while mirroring the minimal and modern Hydros products and create a durable lifestyle brand.

I spent over a year redesigning their marketing before we were able to go in and spend quality time on a full rebrand. In the designs below, you will see some graphics that were from this transition period. 

results

After redesigning their brand together with designer, Rob Pizzolato, their sales took off, from increading 144% in ecommerce transactions and they have seen a 268% increase in revenue.